In today’s digital era, no one wants to settle for second best, whether it is in computers, mobile phones or even cameras. Digital cameras have revolutionized the way we take pictures. They provide better image quality, faster photography and a great technological advantage. These new age cameras are offered by some of the best brands in the market today. Panasonic is one of the trusted brands among digicams.

Among Panasonic’s wide range of digital cameras, the one that has impressed one and all the most is the Lumix DMC-TZ7 digital camera, also known as the Panasonic DMC-ZS3 . It is a 10.1 mega pixel camera with a 3 inch LCD screen and a 12x Leica branded zoom with optical image stabilization for sharper pictures. It has a simple interface for easy and swift operation, and yet gives an opportunity to those who wish to experiment with scene modes and making movies.

Sample video shot with the Panasonic Lumix TZ7 (click HD for High Definition quality)

This Panasonic digital camera is sleek to look at and has a thickness of just 1.29 inches. So it can easily slip in to your pocket without appearing bulky or heavy. A curious thing about the Lumix DMC-TZ7 is that the 10.1 mega pixel sensor is actually a 12.7 mega pixel sensor but is cropped to get aspect ratios of 4:3, 3:2 and 16:9. This is done so as to prevent the corners of each aspect ratio from being exposed to the chromatic deviation and lens softness like they normally are.

The Panasonic DMC-ZS3 offers an 11 point multi area autofocus that gives the user an option to choose from 6 different picture modes, including Face Recognition and Face Detection. With 28 scene modes, and using only Program, Intelligent and Auto instead of manual or semi automatic modes, this camera is certainly one to die for!

On the video mode, this Panasonic camera is able to capture high definition video at 1280x720 pixels and at 60 frames a second, on the AVCHD Life capture mode. The JPEG mode is available at 30 frames per second on high definition. The images can be stored on an SD/SDHC card that can be increased to more than the existing memory of 45MB. A USB 2.0 port ensures easy connectivity with your laptop or computer, while a video output and Mini-HDMI out port allows you ti view pictures on your TV or LCD. The lithium ion battery is long lasting and lasts for about 300 shots at a time.

Known for their simplicity and versatility, Panasonic digital cameras are a good choice for camera junkies. You can avail good deals on the Lumix DMC-TZ7 digital camera on some popular online stores. So go ahead, explore your photography talent with cameras from Panasonic.